产品战略规划中怎么细分市场

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细分市场的目的是将一个大市職照某种市场细分模型进行市场细分’初步选定要进入的细分市场，为以后差异化开发产品满足这个细分市场的需求打下基础。例如，我们可以把一个手机市场划分为女性市场和男性市场，甚至可以把一个女性市场划分为不同年龄段或者不同收入群体的细分市场。

市场细分阶段的输出内容包括确定细分市场的方法，以及对市场进行初步分析并选择初步的细分市场。初步选择的细分市场必须满足独特性、重要性、可衡量性、持久性和可识别性要求。

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Ten Ways To Get Kids Excited About The Family Trip
Travel Articles | January 28, 2005
      You, your husband and two children, ages 10 and 13 are going on a long-anticipated?by you?trip to London and Paris. You and your husband have been there before and loved it so much that you simply must show your children those famous places and mind-opening culture palaces.
  
         
         
   
  Your children are not so thrilled. In fact, the 13-year-old, a girl, has asked if she could stay with her best friend while you and her whiny younger brother go to Europe without her.How do you turn the scenario around? How do you detoxify the inevitable, ?Are we there yet?? Here are ten ways to go.#1 Get them into the mood of the place in advance. Watch movies or read books set in that particular country or city. This will involve them in the places on an emotional level, and they'll be really keen to actually go to ?where it happened.? Many of these media offerings are about kids, and that's always an interest builder. Some of these stories show the kids as the brave, the bold and adventurous ones, while the adults in charge need their help. Nothing like being more in control of a situation than the grownups to whet your appetite for travel.#2 Find places that are intriguing, not-well-known and ?kid-friendly? to visit. As a former kid, I'm sure you remember how PAINFUL ?seeing? something can be. Plan to go to places where you will be ?doing? something. Active places win hands down with kids. If you do go to a ?seeing? place, plan an activity, such as a scavenger hunt, to transform it into a ?doing? place. Imagine the fun you can have at spots such as the perfume museum in Paris, Madame Tussaud's Wax Museum, or at the City of London museum sound and light show depicting the famous fire that destroyed London!#3 Plan shopping trips that your kids will enjoy and have them save up for special stuff they like, or give them allowances. Allow equal time for each in the shop of his/her choice. Getting stuff is always a blast,louis vuitton outlet, and showing the stuff off to friends gives them bragging rights as well!#4 Let the kids share in the planning. Set aside some days, blocks of time, evenings as you write out your itinerary and tell the kids that they decide what the whole crew does at those times. This gets them involved and excited about the things that THEY look forward to.#5 Go heavy on the local entertainment. Kids love music, movies, sports events. Plan these kid-friendly events with your kids input, and you're sure to have a blast. They'll remember the joust, or football (a.k.a. Soccer) match. Go Beckham!#6 Leave some time for relaxation. Stay at a hotel with a swimming pool, a tennis court or other game centers. Don't begrudge them that important video arcade time.#7 Plan to meet local kids. Studies all show that kids love meeting other kids. If you have friends or people you can connect with in your destination who have kids, plan a visit. You can also connect by searching the internet for kids' interative sites.#8 Put your kids in charge of the photography department, or at least their own photography department. Provide each with a good camera. You don't have to bring a computer; there are plenty of internet cafes and some hotels have web access. If they are anxious to share photos with their friends back home and keep in touch, this is a good way to do it.#9 This may be the only don't in the list, but I feel strongly about it: Don't insist they keep a journal or diary. This is a chore. Unless they themselves come up with the idea, mum's the word. #10 Have fun: this means you too. Taking your kids on a trip will provide experiences and closeness with them that will last until their own kids are ready to be launched. Nowadays, even grandparents are traveling with their grandchildren.Happy travels to you and your whole family!