IBM 壹灣行銷管理與策略

蓝博思

IBM 壹灣行銷管理與策略

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Well now that my flight is delayed a solid three hours due to a disastrous snowstorm (coming from Oregon I had no idea snow existed past January 5th) this seems like as good a time as any to put together my SneakerCon wrap-up article.
As I said yesterday, it definitely had its good and bad aspects. All in all, it was a great success with certainly a thousand visitors if not more (and probably rather profitable as well, at ten bucks a head plus whatever they charged vendors). My main criticism is basically just that it’s a swap meet by another name. While it’s great to have a place to go meet up with other sneakerheads, do some exchanging, buying and selling, there’s definitely room for expansion. Something along the line of a keynote speaker from Nike or Adidas or whomever (DJ Clark Kent dropped by btw) or a panel of people in the know about some upcoming events/releases/whatever.
All that being said,Nike Air Jordan Retro 1 Women's, the SneakerCon folks definitely did a lot with the small space and the slight window of time they had and wound up putting on a pretty successful Con. I would not have anticipated the throngs of people willing to wait outside in the chilling cold just to get in and make moves. The shoes there ranged anywhere from easily achievable to extremely rare and from “meh” to A1. All the vendors with whom I spoke seemed genuinely excited to be there and chat, even when not making sales. SoleSirius.com had a table— nice guys—and were slanging wetnaps for your shoes which seems like a pretty good idea. They had some pretty tight shoes as well. They slang online also, at SoleSiriusStore.com, check them out. Kicks and Chicks had a chick wearing kicks. SneakerNews.com had a pretty impressive layout. As did some other guys that got the award for worst marketing: they had branding tags in each shoe identifying the company/website, but the font was incomprehensible. Anyway, all in all, it was a pretty good way to spend a Sunday afternoon,Nike Air Jordan Retro 14, but I’m definitely looking forward to see how these change and become more competitive as more and more companies start their own shows.
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