国内研发型企业缺乏前瞻性、有效的产品战略和规划

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研发战略是公司战略在市场和产品领域的具体体现，是公司对产品机遇的战略性认识，包括产品战略愿景与使命、产品平台战略、产品线战略和新产品研发战略四个层次，如图1-2所示。

国内有些企业一般会有一个远大的产品发展抱负，但往往过于空洞或流于形式，如“创造一流产品和服务”、“成为世界级的解决方案提供商”等，由于缺少可执行的步骤，无法对公司的业务和产品发展形成明确的牵引。

产品平台战略是产品战略的核心，怡^恰也是企业经常忽略的层次，由于没有对支撑产品战略愿景实现的基本架构和核心技术进行精心策划和选择，导致选择了错误的平台，或者产品平台过多，或者产品线发展缺乏平台的支撑，直接影响了产品的整体成功。因为缺乏平台意识，加上受创业成功影响而滋生对投资的盲目乐观，导致很多企业轻率、盲目地进人过多的产品领域，结果导致严重的投资失败。

清华紫光上市后，曾经在2000年1月创下了达106元人民币的股价纪录。从股市圈来两三个亿后，清华紫光开始大举投资，进军多个行业。如果在西方企业，2个多亿充其量也就够一个中型产品研发项目之用，但清华紫光却投资于10多个行业，其失败也就可想而知。

进入了太多的产品领域或产品线、追求更大的规模，可以说是许多中国企业很容易犯的毛病，这方面造成的危害之大和浪费之多都是惊人的。在产品线划分上往往也不得法，要么过粗，要么过细。对产品线如何发展，如何竞争没有进行系统分析，缺乏明确目标、竞争战略和可行的行动计划，“试一试”、“也许行”的心态十分明显。

很大一部分中国企业是机会主义者，他们往往过于关注单个产品的开发，缺乏平台化、系列化地规划产品。由于缺乏前瞻性的产品线规划，产品研发失去了明确的线路图，产品研发人员无章可循，他们在不知该产品在公司未来规划中所处位置的情况下，定义和开发产品。其结果是，各个产品相互拼凑，不能形成一条一体化的产品线，技术不能重用。尽管很多企业也在制定产品研发路标规划，但该规划在执行中多半流于形式，实际的产品研发依然是被动响应市场和竞争的结果。

企业由于不能按恰当顺序开发并投放新产品，因此往往方向不明或错失良机。曾经有一个企业企图在短时间内把所有新产品都要做出来，结果摊子铺得太大，而自己不具备充足的资源，期望开发的产品无法及时投入市场，而且即使开发出来了，也是质量比较低下，在试销期就收场了，反而错失了市场机会，浪费了研发投资。

针对恒基伟业的典型案例，一位专业人士认为：恒基伟业没有一个相对长远的战略，其种种尝试都带有一定的侥幸心理。该公司一度希望在掌上电脑、智能手机、“记易宝”、行业应用等方面都取得成功，结果哪个方面都未做好。这就是缺乏前瞻性的、有效的产品战略和规划所导致的恶果。

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Nike’s typically-no-sew, thermo-molding Vac-Tech process has been rather prevalent on some of the more popular Nike Sportswear silhouettes lately, including the Air Max 90, Dunk and Air Force 1. But for the most part,Women's Air Jordan 10, the Blazer has been largely absent from that list. Well today we get a look at an upcoming Blazer VT and it’s a good one. The Nike Blazer Mid Vac-Tech ‘Anthracite’ features the smooth one-piece upper typical of VTs,Air Jordan 13, covered in a dark grey seamless suede. For contrast, that upper sits atop a white vulc rubber midsole and pink outsole. Hit the jump for plenty of looks. Photos via (and now available at) asphaltgold.de.
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Predictions of a severe 2008 tropical season arise apt be legal According to Meteorologists Drs. Gerry Bell, Jae Schemm and Tingzhuang Yan of the National Oceanic and Atmospheric Administration (NOAA) Climate Prediction Center, there namely a 65% occurrence as the season apt have an ashore customary digit of storms."
Hurricane PredictionsBell,kate spade black friday sale, Schemm and Yan of NOAA predict"12-16 named storms, 6-9 hurricanes, and 2-5 important hurricanes"according apt their tempest prediction data.
Noted researchers Dr. Phillip Klotzbach and Professor Emeritus of Atmospheric Science along Colorado State University, Dr. William Gray, revised their original anticipate as hurricanes this season. They now predict 15 named storms with eight hurricanes and 4 momentous hurricanes. According to Gray the 50 annual mean for named storms namely 9.six per year indicating this yearly will be approximately 160% of the long term mean"
So distant NOAA has seen an multiplication not predicted among their data. With tropical tempest Arthur within June the navel points out the unpredicted increases. "A tropical tempest occurs among the Atlantic Basin during June about every additional anniversary and "tropical cyclone movement during July was much on [predicted] average NOAA states on their website.Named Storms of 2008Tropical Storm Arthur  Made landfall northeast of Belize City, Belize on May 31, 2008 with maximum winds of 47 mph. Arthur, "killed five folk.causing an estimated 78 million dollars merit of abuse along apt Eric Blake of the National Hurricane Center.Hurricane Bertha  formed off the west coast of Africa and speedily intensified. She turned northeastward and strengthened apt a Category three hurricane (120 mph winds.) It passed east of Bermuda only producing minor abuse Living "..17 days..makes [Bertha] the longest-lived July Atlantic Tropical Cyclone on record,along to the National Hurricane Center.Tropical Storm Cristobal  developed off the east coast of North Carolina with highest of its strong winds aboard the storms seaward side. As a outcome only moderate rains were felt aboard the barrier islands and coastal regions. Reaching pinnacle winds of 65 mph aboard July 21st Cristobal was a quite strong Tropical Storm that did never take any lives.Hurricane Dolly  started for a tropical swing off the west coast of Africa favor Bertha before her. By the period she reached the western Caribbean aboard July 20th she had strengthened apt a Tropical Storm. Crossing the Yucatan Peninsula disorganized her barely she re-intensified over the Gulf of Mexico. Strengthening into a Category 2 hurricane Dolly made landfall aboard South Padre Island Texas approach Port Mansfield with winds of 100 mph. Preliminary results indicate that Dolly killed 21 persons and caused $1.five billion amount of damage.Tropical Storm Edouard  made landfall over a extend of coast east of Galveston and west of the Louisiana bordering,among High Island and Sabine Pass. Edouard formed surrounded the Gulf of Mexico aboard August 3rd, 2008 and buffet the coast with winds of 65 mph. Hurricane forecasters Pasch and Roberts of the NHC said aboard the evening of August 4th, Edouard was,anticipate apt strengthen and..be resemble hurricane strength..." This did never occur and he took not lives.Tropical Storm Fay  set records along being the 1st tempest to acquaint landfall four times during an life wheel Dropping several feet of rain among many parts of Florida, Fay reached highest winds of 65 mph. There were 29 deaths back her slow alley across Florida.Hurricane Gustav namely even now the deadliest tempest this season. Heading as the Gulf Coast of the USA for a Category 4 tempest forecasters anticipate him apt intensify apt a devastating Category five storm with winds greater than 155