做好新闻营销的五个关键步骤

Mr.Mark

　　公关塑造公司品牌，广告维护公司品牌。新闻营销无疑是一种非常有效的公关行为，也是种有力的广告宣传，能有力地推广品牌知名度、提升品牌影响力并且促进终端销售。关键要做好以下几点：
　　一、做足事件点，保持动态地推进
　　新闻营销的过程中需要不断地设置新鲜的东西，可以称之为“小事件”，多个小事件连缀在一起，就构成了一个完整的事件，这些事件有连贯的，有花絮形式的，还有异军突起的，始终保持动态地推进，不断制造关注度，让受众的积极性升温，非常高兴接受新闻的影响。
　　二、新闻的张力与想像力
　　新闻营销作为一种营销方式，是企业利用具有新闻价值的事件，借此制造“热点新闻”，吸引媒体和社会公众的注意与兴趣，以达到提高社会知名度、塑造企业良好形象并最终促进产品或服务销售等目的。从产品概念推广到事件行销，从借势造力到行业联动，从主题活动到行业公关，新闻营销有必要在新闻点的策划与设计、整个推进过程中始终要设置悬念，让读者看到标题后，对内容产生想像，然后认真的看完;读者看完内容后，对后面要发生的事情进行猜想和判断，并且很愿意甚至是非常迫切地想看到。这样就能初步调动起受众的积极性，参与到新闻营销的过程中来。
　　三、产品推广会及终端促销活动借势新闻营销
　　企业的产品推广会或者终端促销活动如果有全国性的和当地的新闻媒体做几轮报道，通过软性的、感性的、潜移默化地感染、影响受众，想要达到的效果会成倍地放大，并且能产生延绵不断的余波效应，对活动之后的市场推广会提供很有效的推动。 同时，在地面推广活动中，如果提及到有多少媒体报道，或者展示一直以来获得的媒体关注与报道情况，则会为地面推广活动添彩不少，让产品的权威性与公信力更强，更易于促进消费者的购买行为发生。
　　四、融入产品信息与终端活动信息   
　　新闻营销是用来推广品牌与产品的，如果不能产生这样的效果，那么这一场行动就意味着失败。我们有必要在不断推出的新闻报道中要巧妙地融入产品信息与终端活动信息，这种巧妙的标准是不准痕迹，让受众看完后觉得“新闻就应该是这样的，这个产品就应该像新闻里介绍的，新闻里介绍的活动也应该很不错”，既而会通过搜索引擎采取进一步的查询了解，或者是到市场上去现场了解。
　　这种“巧妙”如何把握，就在于是否拥有这样的高水平撰搞人了。赢道顾问在几年的营销策划、品牌传播与网络推广工作中，已经建立起了一支覆盖10多个行业的高水平撰稿人团队，策划新闻点与撰稿已经是轻如反掌之事。
　　五、传播渠道的选择要精当组合，而且要形成规模
　　最后涉及到了一个非常关键的环节：传播渠道问题。赢道顾问在项目中都采用了两种渠道选择：媒体与网络社区，建立了成熟有效的新闻营销系统“名气通”，适用于建材、五金、食品饮料、酒、日化用品、家电、小家电、教育培训、体育赛事、房地产等多个行业和领域，目前已有50多家客户购买并长期使用“名气通”，已经能够影响国内300多家最顶级的知名网站。

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Mobile Phone Deals - How to Stay out of Trouble When Buying Mobile Cell Phone
With today's market is overrun by mobile phone companies and the industry, how do you start looking for a mobile or cell phone service carrier, without getting yourself into trouble? How to come up with a better cell phone deals? As you know, the mobile phone is the best your money can buy? How do you know which service plan to meet their immediate needs, without pushing yourself into bankruptcy regrets?You can search online and get a million choices. I advise you to spend the time to visit local businesses that offer a mobile or cell phones and service plans, because they can not help you solve this problem.This will be the best to educate yourself properly before buying any mobile or cell phone. You should be aware that when you sign up for a service plan, you must fully comply with this agreement before you can change plans. Terms of the contract is usually for one year to two years, depending on what you signed.Do you think that the mobile or cell phones without a contract? This phone is a prepaid phone time and you'll take a few minutes every dollar you add to it. This is an excellent choice for those who have difficulty controlling their time talking and minutes, and you do not have to worry about an increase in the monthly bill.Your phone will alert you when you work in minutes and need to redeem more minutes. More minutes are only available to call, visit online or visit the nearby shop. Most people who own prepaid phones like this one, use them strictly for emergencies.If you use your mobile phone for everyday use, or do a lot of talking, I advise you to spend some time researching the right phone and plan and do not forget to ask friends and family members who already depend on the type of phone you have or have fun using a carrier that you interested in.As you know, the mobile phone is the best your money can buy? How do you know which service plan to meet their immediate needs, without pushing yourself into bankruptcy regrets?During the search, you should check that the card is easy to use and you should also avoid hidden charges. So, you have to get detailed information on prepaid phone cards to make sure that you know what you're getting into. International and local call tariffs may also be different, so you should make sure that you get both lower prices. If you intend to use the cards for long distance calls frequently, then make sure that rates are also low. So, you can save your money and enjoy the other benefits that may be obtained from it.Telecommunications are a few things more affordable and many people go for this benefit. This allows you to talk to a lot of people a lot easier, and this benefit is so obvious,louis vuitton outlet, especially when pre-paid phone cards were invented in today's era.Make sure that you carefully read and understand the contract before signing. Keep this advice will greatly help you to stay out of trouble when the fear of the monthly cell phone bill approach life.      Author's Bio:

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Following up glimpses at the  and , here’s your first look at the new Kentucky basketball uniforms. One of twelve teams that will don the special Nike Hyper Elite Road Uniform ― thirteen really, being that Michigan State for some reason doesn’t count in Nike’s list of 12 ― Kentucky’s new jersey features an innovative,Women's Air Jordan 1, tech-driven construction and striking,Air Jordan 10, conspicuously-logoed aesthetic design, with the “UK” logo on the chest above jersey-number, and team-first script on the back nameplate.
It seems the new Kentucky uniforms will debut on the backs of the Wildcats February 16th, at Tennessee.
Photo via .
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