中小企业的HR们该如何提高招聘成功率

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      对于那些中大型的、有名的公司来说，从招聘角度来看，更多属于强势地位，对于应聘者可以以更挑剔的眼光进行筛选，而且只要不是非常特殊、市场上人才供应不足的岗位，可供挑选的应聘者会很充足。对于小型的、没有名气的公司来说，在招聘时，可供挑选的余地往往要小得多，很多公司也因为实在难以找到合适的人才，只好凑合导致招聘的成功率难以提高。从严格意义上说，这已经不属于招聘本身能解决的问题了，属于组织内部组织结构设计和职位设置要解决的问题。对此，卓众猎头顾问针对上面的问题，为那些招聘时感到困难的公司提出一些解决的建议：

　　1. 在公司的薪酬政策上，考虑是否有调整的空间和可能，通过有竞争性的薪酬给付，吸引优秀的应聘者

　　在这一点上，前些年的房地产行业其实是一个很好的例子。房地产行业前几年由于其远远高于其他行业的利润水平，使得提供有吸引力的薪酬给付成为可能，特别是对于从事业务的岗位。平心而论，前些年，从人力资源的角度来看，在社会上的各个行业之中，房地产行业的知名度其实并不算很高，行业美誉度更是一般，但这个行业却吸引了一批素质不错的应届毕业生或者有潜质但工作经验不是很丰富的人加盟。请注意，我所说的是素质不错，并不意味着在学校里学习成绩一定很好。这类人的特点是悟性较高、人际交往能力强、心理承受能力不错。他们选择这个行业很重要的一条理由，就是和同龄人相比，工作同样的时间，他们能挣到更多的钱，甚至多得多的收入。因此，对于知名度不高的企业，在进行招聘时，可以根据自身的能力和定位，考虑是否使薪酬成为吸引优秀人才的手段。

　　2. 如果薪酬上难以有很强的竞争性，则调整对职位的要求

　　通常从企业的角度，都存在着过度要求的情况。换句话说，本来一个一般本科院校毕业、能力中等的应届毕业生就可以适应公司的要求，并且只要自己努力，也能在未来跟上公司的发展，但用人单位往往会把这样的要求调整到要求重点院校的本科生或者要求一般院校毕业的优秀学生。殊不知，用人单位的过度要求，从求职者的角度来说，也是一种普遍情况。明明自身的情况更适合去做助理，也会有更高的成功率，应聘者往往首先选择的是应聘主管（当然，随着这几年就业形势越来越严峻，求职者在这方面的期望值也开始逐渐回归客观和理性）。用人单位的过度要求和求职者的过高期望，就会造成双方的错位，从而导致来求职的人用人单位看不上，而用人单位看得上的，人家又不到你这里来求职的情况。因此，重新审视和调整对职位的要求，往往会使用人单位在招聘时有新的收获。如果我们发现自己的要求并不过分，但市场上依然难以找到合适人选时，调整职位要求的进一步做法，是将职位功能进行分拆和调整，从而使得原来无法进入视野的候选人，现在成为新的职位需求的潜在应聘者。

　　3. 小或微型企业在解决招人困难的问题时，还可以考虑调整招聘面向的目标群体

　　例如，同样是做销售，不同的产品对销售人员的要求是有所差异的。这种差异，就会导致招聘需求和招聘渠道有很大不同。

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The Importance of Hiring a Roofer as Your Roofing Needs,Louis Vuitton Backpack
Business Articles | November 15,Michael Kors Handbags, 2012
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